The ideal goal for the marketer is to find a(n) group of customers whose needs they can easily and profitably meet.
A) quality
B) unmet
C) untapped
D) competing

Question

Quizplus · Accepted Answer

Untapped refers to a group of customers who have not been targeted or served yet, which means there is potential for growth and profitability. Quality refers to a specific standard and is not related to finding a group of customers. Unmet refers to needs that have not been fully satisfied, which may not necessarily result in profitability. Competing refers to other businesses that are offering similar products or services, which can make it more difficult for the marketer to gain market share.

The Ideal Goal for the Marketer Is to Find A(n)