means that each customer serves as his or her own segment. This approach sounds appealing from the customer point of view because the product would be tailored specially for each person's idiosyncratic desires.
A) Geographic marketing
B) One-to-one marketing
C) Mass marketing
D) Psychological marketing

Question

Quizplus · Accepted Answer

One-to-one marketing is based on treating each customer as an individual segment in order to make tailored offers and experiences. This approach aims to create personalized interactions with customers, which can lead to increased loyalty and satisfaction.

Means That Each Customer Serves as His or Her Own