Which of the following is true about the Brand Development Index (BDI)?
A) BDI indicates where a brand should maximize promotional spending, given their success in a particular geographic area.
B) BDI and CDI measure the same consumer behaviours.
C) BDI compares the brand's total sales in a given market area with the percentage of the total population in that market.
D) BDI measures the ratio of product usage to availability in a particular market.

Question

Quizplus · Accepted Answer

BDI compares the brand's total sales in a given market area with the percentage of the total population in that market. It helps to determine which markets are performing well and may require less promotional support, and which markets need more promotional support.

Which of the Following Is True About the Brand Development