Nordstrom placed advertising for the launch of their new Toronto stores on mall posters within the Eaton Centre, Yorkdale Plaza, and Sherway Gardens. These posters were seen by many people apart from typical Nordstrom customers. This is an example of:
A) excess media expenditure
B) media overexposure
C) media underexposure
D) audience fragmentation

Question

Quizplus · Accepted Answer

Media overexposure occurs when advertising reaches a broader audience than the intended target market, as in the case of Nordstrom's posters being seen by many beyond their typical customer base.

Nordstrom Placed Advertising for the Launch of Their New Toronto