helps marketers factor the rate of product usage by geographic area into the decision process.
A) The ratio of product usage to availability
B) The Brand Development Index
C) Statistics Canada's population growth analysis
D) The Category Development Index

Question

Quizplus · Accepted Answer

The Brand Development Index (BDI) helps marketers assess the rate of product usage by geographic area, allowing them to make informed decisions based on regional performance.

Helps Marketers Factor the Rate of Product Usage by Geographic