The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with:
A) high costs
B) long lead times
C) clutter
D) loss of publication prestige
Correct Answer:
Verified
Q38: Magazines such as Martha Stewart Living, O
Q39: Information on the characteristics of magazine audiences
Q40: Selectivity, reproduction quality, creative flexibility, and prestige
Q41: Which of the following is a disadvantage
Q42: "Used a coupon," "switched to a different
Q44: Advertisers who are seeking broad reach and
Q45: The Hathaway Shirt Company uses most of
Q46: Which media type does research suggest holds
Q47: Gatefolds, bleed pages, inserts, and creative space
Q48: After newspapers,_ ads are likely to be
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents