Information on the characteristics of magazine audiences in Canada is primarily provided by:
A) Magazines Canada
B) A.C. Nielsen
C) SRDS's Business Publication Advertising Source
D) the magazines themselves
Correct Answer:
Verified
Q34: Many magazines are sent to and/or provided
Q35: Advertisers who want to achieve geographic selectivity
Q36: Advertisers may be skeptical about placing ads
Q37: Most major publications are audited by _.
A)
Q38: Magazines such as Martha Stewart Living, O
Q40: Selectivity, reproduction quality, creative flexibility, and prestige
Q41: Which of the following is a disadvantage
Q42: "Used a coupon," "switched to a different
Q43: The high ratio of advertising to editorial
Q44: Advertisers who are seeking broad reach and
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