Which of the following is a disadvantage inherent in advertising in magazines?
A) Long lead time
B) Poor reproduction quality
C) Lack of demographic selectivity
D) Low publication prestige

Question

Quizplus · Accepted Answer

Advertising in magazines requires a long lead time, which means that advertisers need to plan and book space well in advance of the magazine's publication date. This can be a disadvantage for advertisers who need to react quickly to market changes or events.

Which of the Following Is a Disadvantage Inherent in Advertising