Which of the following statements about word-of-mouth (WOM) communication is NOT TRUE?
A) Non-loyal customers may be more responsive to marketing campaigns designed to encourage them to spread the word about a product.
B) Both opinion leadership and opinion seeking contribute to online forwarding and chatting about a message.
C) Electronic WOM tends to cut down overall shopping time and time considering a product purchase.
D) Marketers will target trendsetters and other influencers because consumers tend to listen to others' opinions about a brand.

Question

Quizplus · Accepted Answer

Electronic WOM may not necessarily cut down overall shopping time and time considering a product purchase. In fact, with the abundance of information available online, consumers may spend more time researching and reading reviews before making a purchase decision.

Which of the Following Statements About Word-Of-Mouth (WOM) Communication Is