Arvin believes that using personal channels will be most effective for communicating the launch of his new restaurant. He should employ each of the following methods EXCEPT:
A) billboards in his neighbourhood
B) rewarding his kitchen and wait staff for recommending the restaurant to their friends and families
C) visiting local school groups and seniors centres
D) promoting current, and asking for new, menu suggestions over Facebook and Twitter
Correct Answer:
Verified
Q25: Which of the following statements about word-of-mouth
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Q28: The field of experience of the receiver
Q29: The fact that marketing and advertising people
Q31: Which of the following provides the sender
Q32: The element of the communication process that
Q33: is the part of the receiver's response
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