The experiences, perceptions, attitudes, and values a consumer brings to a communication situation is referred to as his or her:
A) source characteristics.
B) field of experience.
C) common ground.
D) selective perceptions.

Question

Quizplus · Accepted Answer

The term used to describe the experiences, perceptions, attitudes, and values that a consumer brings to a communication situation is "field of experience." This concept helps explain why different people can interpret and respond to the same communication message in different ways, based on their unique backgrounds and perspectives. Option A (source characteristics) refers to the attributes of the person or organization delivering the message, such as credibility or expertise. Option C (common ground) refers to the shared knowledge or experiences between the sender and receiver in a communication exchange. Option D (selective perceptions) refers to the tendency for people to filter and interpret information based on their own biases and beliefs.

The Experiences, Perceptions, Attitudes, and Values a Consumer Brings to a Communication