DAGMAR is:
A) a model of consumer behaviour
B) the most often used method of setting objectives
C) a model of advertising goal setting
D) a method of setting sales objectives

Question

Quizplus · Accepted Answer

DAGMAR (Defining Advertising Goals for Measured Advertising Results) is a model of advertising goal setting that focuses on defining objectives based on the target audience's awareness, comprehension, conviction, and action. It is commonly used in advertising and marketing to set specific and measurable goals for advertising campaigns.

DAGMAR Is