Under the DAGMAR model, a(n) _ __________ can be performed by, and attributed to, advertising rather than a combination of marketing factors.
A) communication task
B) advertising benchmark
C) functional communication change
D) marketing task

Question

Quizplus · Accepted Answer

The DAGMAR model focuses on setting communication objectives for advertising campaigns. Therefore, the answer is A, as communication tasks are the specific objectives set for advertising and can be directly attributed to advertising efforts alone. Choices B, C, and D may involve multiple marketing factors and cannot be solely attributed to advertising.

Under the DAGMAR Model, A(n) _ __________ Can Be Performed