Many marketing managers prefer sales-oriented objectives for advertising for all of the following reasons EXCEPT:
A) objectives should be based on the achievement of sales results
B) the reason a company spends money on advertising and promotion is to sell its products or services
C) money spent on advertising and promotion can only show measurable results through sales and market share data
D) sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will increase sales

Question

Quizplus · Accepted Answer

Sales-oriented objectives are not exclusively measured by sales and market share data; they can also be evaluated through other metrics such as brand awareness, customer engagement, and loyalty. Thus, stating that money spent on advertising can only show measurable results through sales and market share data is incorrect, as advertising effectiveness can also be assessed through various other indicators beyond direct sales impact.

Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising for All