Solved

Which of the Following Is an Example of the Carryover

Question 1

Multiple Choice

Which of the following is an example of the carryover effect of promotional communication?


A) Coke and Pepsi's battle for brand supremacy has been going on for decades, with their share of market both hovering around 45%.
B) Davis has seen many Honda ads on television, as well as on rink boards on NHL broadcasts. His car just broke down, and he will take a test drive this weekend at the Honda dealership based on the strong brand attributes he recalls.
C) Parveen tried a perfume sample in the fashion magazine she was reading and liked it so much that she purchased it the following weekend.
D) Betsy is tired of seeing ads for diapers, baby toys, and clothing, as she already has three grown children.

Correct Answer:

verifed

Verified

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents