To many marketing managers, the basic reason a firm spends money on advertising and promotion is to:
A) generate sales
B) create awareness of the company
C) create a positive corporate image
D) position the company and its brands

Question

Quizplus · Accepted Answer

While creating awareness, a positive image, and positioning are all important goals of advertising and promotion, ultimately the main reason is to generate sales. Without sales, the advertising and promotion efforts would not be justified.

To Many Marketing Managers, the Basic Reason a Firm Spends