When dealing with product brand strategy,the most difficult channel management issues arise in connection with:
A) Selling all products under one national brand.
B) Selling products under several national brands.
C) Selling all products under a private label.
D) Selling products under both national and private brands.
E) Selling all products under generic brands.

Question

Quizplus · Accepted Answer

Selling products under both national and private brands can lead to channel management issues as the retailer may prioritize one brand over the other or promote one brand at the expense of the other. It can also lead to confusion among customers about the quality and value of each brand. However, if managed well, it can also offer benefits such as increased sales and greater customer loyalty.

When Dealing with Product Brand Strategy,the Most Difficult Channel Management