When the maturity stage of the product life cycle is reached,the sales turnover experienced by many of the channel members for the product in question is likely to:
A) Increase.
B) Decrease.
C) Remain the same.
D) Increase but at a decreasing rate.
E) Be totally unpredictable.

Question

Quizplus · Accepted Answer

In the maturity stage, market saturation and competition are high, and most potential buyers already own the product or are loyal to a competitor. As a result, sales turnover typically decreases, and some channel members may even exit the market.

When the Maturity Stage of the Product Life Cycle Is