A manufacturer risks creating its own competition when it adopts a product strategy of:
A) Trading up.
B) National and private brands.
C) "Me-too" products.
D) Category management.
E) Trading down.

Question

Quizplus · Accepted Answer

When a manufacturer adopts a strategy of both national and private brands, it risks creating its own competition. This is because the private brands can compete directly with the national brands, potentially cannibalizing their market share.

A Manufacturer Risks Creating Its Own Competition When It Adopts