To reduce communications difficulties with small independent retailers,channel managers in large manufacturing firms should:
A) Learn whether the goals of smaller channel members are very different from his/her own firm's goals.
B) Emphasize the value of small businesses in channel communiqués.
C) Use industry jargon.
D) Follow up oral discussions with a written summary.
E) Include managers from all levels of the firms in channel member meetings.

Question

Quizplus · Accepted Answer

D  E  A) Understanding the goals of smaller channel members helps in aligning strategies and reducing misunderstandings.  D) Providing a written summary ensures clarity and serves as a reference for both parties.  E) Including managers from all levels fosters better communication and understanding across the board.

To Reduce Communications Difficulties with Small Independent Retailers,channel Managers in Large