One study by Etgar found that in channels with relatively small local dealers,power employed by manufacturers based on economic rewards or coercion provided a degree of control over channel members __________ power based on legitimacy,expertise or reference.
A) Higher than
B) Lower than
C) Equal to
D) The opposite of
E) No pattern on degree of control was suggested by the study.

Question

Quizplus · Accepted Answer

The study found that in channels with small local dealers, manufacturers were able to exert control over channel members through economic rewards or coercion. This suggests that the control exerted by the manufacturers was higher than the control based on legitimacy, expertise, or reference.

One Study by Etgar Found That in Channels with Relatively