According to the text,the concept of role is of use to the channel manager because it:
A) Is based on expert power and therefore helps him/her to control channel member behavior.
B) Helps him/her to describe motives of channel members.
C) Provides him/her with insight into the constraints under which channel members operate.
D) Helps to better understand the power of 'megadealers'.
E) Provides insight into actions that lead to conflict.

Question

Quizplus · Accepted Answer

The text suggests that the concept of role is useful for the channel manager because it provides insight into the constraints under which channel members operate. This understanding can help the manager to better design a channel strategy that takes into account the needs and limitations of different channel members. Option A is incorrect because the concept of role is not necessarily based on expert power. Option B is incorrect because the concept of role does not necessarily describe motives, but rather the expectations and behaviors associated with a particular position. Option D is incorrect because the text does not specifically mention megadealers. Option E is incorrect because although roles can contribute to conflict, this is not the primary benefit discussed in the text.

According to the Text,the Concept of Role Is of Use