When an evaluation of key areas of the relationship of a channel member with other members takes place,a(n)____________ has been used.
A) advisory council analysis
B) marketing channel audit
C) cost-benefit analysis
D) perceptions survey
E) early warning system

Question

Quizplus · Accepted Answer

The evaluation of key areas of the relationship of a channel member with other members is a key task performed during a marketing channel audit. The audit aims to identify areas of strengths and weaknesses of the channel relationship and provide recommendations to improve channel efficiency and effectiveness. Options A, C, D, and E may be used for other purposes in channel management but are not specific to evaluating key areas of channel relationships.

When an Evaluation of Key Areas of the Relationship of a Channel