The Boston Consulting Group (BCG) portfolio matrix rates sections of the organisation, based on market growth rate and competitive position, into which of the following categories?
A) stars, uncertain, cash cows, dogs
B) stars, pigs, dogs, bears
C) growth, maturity, decline, stable
D) young, middle-aged, old, unknown

Question

Quizplus · Accepted Answer

The Boston Consulting Group (BCG) portfolio matrix categorizes sections of an organization into four categories - stars (high growth rate, high competitive position), cash cows (low growth rate, high competitive position), dogs (low growth rate, low competitive position), and uncertain (high growth rate, low competitive position). The options A, B, and C mention these four categories, but option D provides a different set of categories altogether, making option A the best choice.

The Boston Consulting Group (BCG) Portfolio Matrix Rates Sections of the Organisation