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Using the Boston Consulting Group (BCG) Portfolio Matrix

Question 3

Multiple Choice

Using the Boston Consulting Group (BCG) portfolio matrix:


A) businesses with low market growth and a low competitive position are designated as dogs.
B) businesses with low market growth and a low competitive position are designated as cows.
C) businesses with low market growth and a low competitive position are designated as question marks.
D) none of the above

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