Which of the following is a difference between a standardization and segmentation strategy?
A) A standardization strategy has several advantages over a segmentation strategy
B) Standardization allows the company to capture incremental revenues by customizing its offerings while segmentation has products aimed at the average consumer
C) A standardization strategy may lose sales from customers who desire more functions and features and are prepared to pay more for them while a segmentation strategy meets the needs of different groups of consumers and thus sells more in total.
D) A standardization strategy prices product to allow for a wider customer base while segmentation may lose sales from customers who cannot afford to purchase the average product.
E) Standardization strategy may have higher costs than a segmentation strategy

Question

Quizplus · Accepted Answer

The main difference between a standardization strategy and a segmentation strategy is that the former offers the same product to all consumers while the latter offers different products to different groups of consumers based on their needs and preferences. As a result, a standardization strategy may lose sales from customers who desire more functions and features and are prepared to pay more for them while a segmentation strategy meets the needs of different groups of consumers and thus sells more in total.

Which of the Following Is a Difference Between a Standardization