Which of the following is NOT true of a company that follows a niche strategy?
A) The company is focused on just one or a few segments of the market.
B) They can try to become the low-cost player in a particular niche.
C) They can try to customize their offering to the needs of their particular segment.
D) The company is focused on serving the average customer.
E) Customization can occur through the addition of new features and functions.

Question

Quizplus · Accepted Answer

A company following a niche strategy is focused on serving a specific segment of the market, rather than the average customer. Therefore, option D is not true.

Which of the Following Is NOT True of a Company