A company pursuing a focus strategy:
A) attempts to serve all market segments.
B) concentrates on building market share in one market segment.
C) typically has more resources at its disposal than a differentiator does.
D) has a greater impact on cost and revenue.
E) produce different offerings for different segments.

Question

Quizplus · Accepted Answer

A company pursuing a focus strategy concentrates on building market share in one market segment. This means that the company focuses on serving a narrow, specific segment of the market rather than trying to serve multiple segments. By doing so, the company can tailor its products or services to the specific needs and preferences of that segment and potentially gain a competitive advantage.

A Company Pursuing a Focus Strategy