Walgreens customers can sign up for the Balance Rewards program, entering a member number or using a member card every time they make a Walgreens purchase in order to receive discounts and build up points that can be redeemed for rewards. Information that Walgreens collects through these purchases is best described as ________.
A) scanner data
B) web
C) unstructured data
D) sentiment analysis
E) data mining

Question

Quizplus · Accepted Answer

The information collected through the purchases made with the Balance Rewards program is scanner data, as it is obtained through the scanning of products at the point of sale.

Walgreens Customers Can Sign Up for the Balance Rewards Program