Through the data mining application of ________, marketers target promotional strategies for products based on the records of which customers have recently purchased certain other products.
A) customer retention
B) customer loyalty
C) customer acquisition
D) customer abandonment
E) market basket analysis

Question

Quizplus · Accepted Answer

Market basket analysis is the data mining application used to identify which products are frequently purchased together. Marketers use this data to target promotional strategies for related products to customers who have recently purchased one of the related products.

Through the Data Mining Application of ________, Marketers Target Promotional