Through the data mining application of ________, marketers identify big-spending customers and target them for special offers that other customers won't receive.
A) customer retention
B) customer acquisition
C) customer abandonment
D) competitive intelligence
E) market basket analysis

Question

Quizplus · Accepted Answer

Customer retention strategies often involve identifying and targeting high-value customers with special offers to encourage them to continue doing business with the company.

Through the Data Mining Application of ________, Marketers Identify Big-Spending