A new-task buy ________.
A) requires less time and effort than a modified rebuy
B) cannot be used if the buyer uses single sourcing
C) is characterized by uncertainty and high risk
D) is similar to routine decision making in the consumer market
E) begins with a SWOT analysis

Question

Quizplus · Accepted Answer

A new-task buy involves the purchase of a product or service for the first time or the purchase of a product or service that the company has not purchased in a long time. It is characterized by uncertainty and high risk because the buyer may have little knowledge or experience with the product or service. This is in contrast to a modified rebuy, which involves purchasing a product or service that the company has purchased before but with some modifications. A new-task buy requires a longer decision-making process and more effort compared to routine decision making in the consumer market. A SWOT analysis is typically conducted as part of the decision-making process, but it is not the beginning of the process. Single sourcing is a strategy that involves purchasing all goods and services from a single supplier, but it is not a factor that limits the use of a new-task buy.

A New-Task Buy ________