A ________ identifies the degree of effort required of the firm's personnel to collect information and make a purchase decision.
A) needs hierarchy
B) purchase continuum
C) buy class framework
D) determinant attribute
E) compensatory decision rule

Question

Quizplus · Accepted Answer

The buy class framework is a model that helps firms determine the resources required to make a purchase decision. It identifies three types of buying situations: straight rebuy, modified rebuy, and new task. The degree of effort required by the firm's personnel to collect information and make a purchase decision is likely to differ across these three types of buying situations. Therefore, the buy class framework is the best choice to answer this question.

A ________ Identifies the Degree of Effort Required of the Firm's