Which of the following is most useful when a firm offers a variety of products that serve the needs of a wide range of customers?
A) the single marketing manager structure
B) the independent brand manager structure
C) the sales manager structure
D) the product category manager structure
E) the market manager structure

Question

Quizplus · Accepted Answer

The market manager structure is most useful when a firm offers a variety of products that serve the needs of a wide range of customers because it focuses on serving the needs of specific customer groups or markets, allowing for tailored marketing strategies that can address the diverse needs of different customer segments effectively.

Which of the Following Is Most Useful When a Firm