Which of the following accurately describes a product category manager?
A) A product category manager works for a company that relies solely on individual branding.
B) A product category manager is responsible for moving a company's product mix from generic to branded.
C) A product category manager coordinates the development of brand equity for a specific brand name.
D) A product category manager is also called a sales manager.
E) A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines.

Question

Quizplus · Accepted Answer

A product category manager is responsible for the entire product line within a specific product category. They coordinate the mix of product lines, develop new product lines, and make sure each product line is meeting sales goals. They do not specifically focus on branding or sales, as indicated in other answer choices.

Which of the Following Accurately Describes a Product Category Manager