Which of the following is true about a brand manager and a product category manager?
A) They are two titles for the same job.
B) They have the same functional responsibilities.
C) They probably work for large firms.
D) They are mainly responsible for financial decisions.
E) They do not consider new product lines.

Question

Quizplus · Accepted Answer

Both brand managers and product category managers typically work for large firms, but they have distinct roles and responsibilities. Brand managers focus on the overall strategy and marketing of a specific brand, while product category managers are responsible for a broader range of products within a category and oversee their development, pricing, and distribution. They may both make financial decisions, but this is not their only responsibility, and both are likely to consider new product lines as part of their roles.

Which of the Following Is True About a Brand Manager