On Gerber's website, the company provides an interactive quiz on whether your baby is ready for solid food; a link to schedule a call with a lactation consultant, registered dietitian, and/or sleep consultant; tools to help you track your baby's growth; and videos on feeding babies and toddlers. Which online marketing tactic does this illustrate?
A) online advertising
B) content marketing
C) fee-based platform
D) lead generation

Question

Quizplus · Accepted Answer

This illustrates content marketing, as Gerber's website provides resources and tools aimed at educating and helping parents with feeding their babies and tracking their growth.

On Gerber's Website, the Company Provides an Interactive Quiz on Whether