If you click on a link on a large hotel's website, you can sign up for an exclusive email offer to save 25% on your first stay. What online marketing tactic does this illustrate?
A) social-media marketing
B) content marketing
C) lead generation
D) banner ads

Question

Quizplus · Accepted Answer

This illustrates the tactic of lead generation, as the hotel is offering an email sign-up in exchange for a discount on a first stay.

If You Click on a Link on a Large Hotel's