Which of the Following Is an Example of People Being

Which of the following is an example of people being branded?

A) Shoppers at a large outdoor mall are subjected to a faked, carefully crafted environment.
B) People think of themselves primarily as consumers rather than citizens.
C) Kim Kardashian is "famous for being famous."
D) Companies such as Burt's Bees maintain Facebook pages similar to your childhood friend's, with photos, "Likes," and status updates.