It is important to understand branding primarily in order to ______.
A) identify the unique selling proposition of a product
B) identify best practices for promoting ourselves as we engage in the discourse of enterprise
C) become immune to the siren call of advertising messages
D) be more reflective about our relationship to a world of images, symbols, and meanings mediated by corporate interests

Question

Quizplus · Accepted Answer

Understanding branding helps us critically analyze and reflect on the impact corporate interests have on our relationship to images, symbols, and meanings, which ultimately helps us make more informed decisions as consumers, citizens, and individuals. While it can also help identify unique selling propositions, best practices for promotion, and guard against advertising messages, these are secondary benefits to the primary goal of critically examining our relationship to branding.

It Is Important to Understand Branding Primarily in Order to ______