According to the simple five- step model of the marketing process,a company needs to before designing a customer- driven marketing strategy.
A)build profitable relationships with customers
B)use customer relationship management to create full partnerships with key customers
C)construct key components of a marketing program
D)determine how to deliver superior value
E)understand the marketplace and customer needs and wants

Question

Quizplus · Accepted Answer

The first step in the marketing process is to understand the marketplace and customer needs and wants. This involves conducting market research to gather information about consumer behavior, preferences, and trends. Only after a company has a clear understanding of its target customers can it begin to design a customer-driven marketing strategy. The other steps (building relationships, using CRM, constructing a marketing program, and delivering superior value) all come later in the process.

According to the Simple Five- Step Model of the Marketing