Which marketing orientation holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?
A)production concept
B)product concept
C)selling concept
D)marketing concept
E)societal marketing concept

Question

Quizplus · Accepted Answer

The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. This approach focuses on creating customer value and building strong customer relationships by identifying and satisfying customer needs.

Which Marketing Orientation Holds That Achieving Organizational Goals Depends on Knowing