You are an assistant marketing director for a firm in a market with many low- margin customers.What type of relationship would be most profitable for you to develop with these customers?
A)club programs
B)basic partnerships
C)basic relationships
D)full partnerships
E)selective relationships

Question

Quizplus · Accepted Answer

Basic relationships are most suitable for low-margin customers as they require minimal investment while still maintaining a connection with the customer.

You Are an Assistant Marketing Director for a Firm in a Market