Consumers usually perceive higher- priced products as .
A)having a higher quality
B)being in the introductory stage of the product life cycle
C)popular brands
D)having low profit margins
E)being in the maturity stage of the product life cycle

Question

Quizplus · Accepted Answer

Consumers tend to associate higher prices with higher quality, assuming that the manufacturer has invested more in the product's development and production. This is known as the price-quality heuristic.

Consumers Usually Perceive Higher- Priced Products as