When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers,Pepsi was using .
A)market- skimming pricing
B)value- added pricing
C)market- penetration pricing
D)new- product pricing
E)discount pricing

Question

Quizplus · Accepted Answer

Market-penetration pricing is a strategy in which a company sets a low price for its new product to attract a large number of buyers quickly and gain a large market share. This is exactly what Pepsi did when it introduced Pepsi Blue and priced it at half the cost of its regular Pepsi. It aimed to penetrate the market quickly and gain market share by offering the product at a lower price, enticing consumers to try it.

When Pepsi Came Out with Pepsi Blue and Priced It