Which of the segmenting strategies carries higher- than- average risks in consumer markets?
A)multiple- segment
B)differentiated
C)undifferentiated
D)concentrated
E)mass

Question

Quizplus · Accepted Answer

The concentrated segmenting strategy carries higher-than-average risks in consumer markets because it focuses on targeting a very specific and narrow segment of the market. This approach can be risky because it leaves the business vulnerable to changes in the market and consumer preferences, and if this targeted segment fails or loses interest, the entire business could suffer.

Which of the Segmenting Strategies Carries Higher- Than- Average Risks