Cross- market segmentation is also known as _ .
A)international segmentation
B)mass- market segmentation
C)micromarketing
D)regional segmentation
E)intermarket segmentation

Question

Quizplus · Accepted Answer

Cross-market segmentation, also known as intermarket segmentation, is the process of identifying similarities and differences between different markets and then targeting groups of consumers with similar needs and wants across those markets. This allows companies to expand their customer base and increase their market share. Therefore, option E is the best answer.

Cross- Market Segmentation Is Also Known as _