You have discovered that the segments you are targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.These segments are .
A)differentiable
B)accessible
C)reachable
D)observable
E)measurable

Question

Quizplus · Accepted Answer

Conceptual distinguishability is a characteristic of segment differentiation or differentiability. It means that the segments are unique and respond differently to marketing mix elements and programs. Thus, segmenting your market by differentiable segments allows you to identify specific customer needs, preferences, behaviors, and decision-making processes and target them effectively with tailored marketing strategies. Accessible, reachable, observable, and measurable are also important criteria for effective segmentation, but they do not refer to the concept of differentiability.

You Have Discovered That the Segments You Are Targeting Are