Question 1

Please use the information below to answer the following question(s):
You have drafted the following marketing message for publicizing the launch of a new, high-priced variant of a popular pickup truck, "Savannah GT," manufactured by Rockford Motors.
"Rockford Motors announces the launch of the limited-edition Savannah Gold-a pickup truck that combines the ruggedness of a truck with the comfort of an SUV!
The Savannah Gold is a completely redesigned version of the Savannah GT-America's most trusted pickup for the past two decades. However, with a next-generation V8 engine, 6-speed automatic transmission, in-dash computer, and advanced GPS system, this is not the truck that your dad drove. The Savannah Gold comes with advanced safety features like ABS, front- and side-airbags, reverse sensors, and LED fog lamps. The interiors, with a high-tech audio system, heated seats, and a wood finish dash and trims, offer car-like comforts. This stunner comes in two stylish metallic shades, with a distinctive chrome-coloured front grille, alloy wheels, and a special limited-edition logo at the back. The body of the truck is crafted from a light polyfibre material that improves fuel economy by at least 10 percent. Only 1000 Savannah Gold trucks will ever be produced.
To test-drive the Savannah Gold, call us at 1-800-333-543, or visit our website at
rockfordmotors/savannah-gold.com for a virtual drive."
The company anticipates potential customers will raise objections to the relatively high price of the product and wants to ensure that the marketing message addresses the issue sensitively.
-The company has decided to downplay the pricing of the product.Which of the following lines would best serve this purpose? Where would you place the line in the marketing message?

Accepted Answer

This line emphasizes the value and features of the product without directly mentioning the price, which helps to downplay the cost while highlighting the benefits. Placing it after listing the technical features reinforces the premium nature of the product.

Question 2

Which of the following statements describes only a selling feature of a product and not a benefit?

Accepted Answer

The statement in option D only describes a selling feature of the product (4GB of RAM and an integrated graphic card), but does not explain how it benefits the user.

Question 3

In marketing and sales communications,it is illegal to ________.

Accepted Answer

The answer of In marketing and sales communications,it is illegal...

Question 4

What is bait and switch advertising?

Accepted Answer

Bait and switch advertising involves advertising a product that you don't intend to sell and then trying to sell them another product. This is usually done by luring customers with an attractive offer for a certain product, but when they arrive at the store, the product is not available. Instead, the salesperson will try to persuade the customer to buy a different product that may be more expensive or of lower quality.

Question 5

A company seeking to maintain high ethical and legal standards in marketing and sales communications cannot ________.

Accepted Answer

The answer of A company seeking to maintain high ethical...

Question 6

The term "social commerce" encompasses ________.

Accepted Answer

Social commerce refers to the use of social media and online social networks to support e-commerce transactions and customer interactions. This includes buying and selling products and services, as well as providing customer support and engagement through social media channels. Option A is incorrect as not-for-profit organizations can engage in social commerce, but the term is not limited to them. Option C is incorrect as corporate social responsibility is a broader concept that includes social commerce but is not limited to it. Option D is not accurate as social commerce refers to a specific type of business activity and does not encompass all social costs and benefits of carrying out any business activity.

Question 7

When writing promotional messages for social media,it is important to ________.

Accepted Answer

Facilitating community building is important in social media promotion because it encourages engagement and fosters a sense of belonging among followers. Options A and D are not relevant to the question, while option C is not the only approach that can be used for organizing messages.

Question 8

Please use the information below to answer the following question(s):
Consider the following marketing message for a new breakfast cereal, "Essentials" manufactured by Total Foods, which claims to help consumers rapidly lose weight when used as part of a particular diet plan.
Do you want to get in shape before summer without starving yourself and without giving up your favorite foods? The "Essentials" cereal diet from Total Foods will help you do just that.
All you need to do to lose those pounds is to have one bowl of "Essentials" whole-grains cereal with a small bowl of fruit for dinner on alternate days for two weeks. "Essentials" is a low-fat, sugar-free wheat cereal that is fortified with 8 essential vitamins and minerals to meet all your nutritional requirements. Kendra Jones, a mother of three from Newfoundland, lost 4 pounds and dropped a dress size after 10 days on the "Essentials" diet. "I lost weight on the "Essentials" diet without feeling tired and hungry. I now fit into the jeans I wore in college!" Kendra says. This diet is guaranteed to work!
To get a personalized diet plan and free coupons, visit us at http://totalfoods/essentials/diet_plan.com.
-Which of the following statements would be deceptive to use in the message?

Accepted Answer

The statement "No other diet works" is an absolute statement and is likely to be untrue. It also makes a false claim which is deceptive.

Question 9

Please use the information below to answer the following question(s):
Consider the following marketing message for a new breakfast cereal, "Essentials" manufactured by Total Foods, which claims to help consumers rapidly lose weight when used as part of a particular diet plan.
Do you want to get in shape before summer without starving yourself and without giving up your favorite foods? The "Essentials" cereal diet from Total Foods will help you do just that.
All you need to do to lose those pounds is to have one bowl of "Essentials" whole-grains cereal with a small bowl of fruit for dinner on alternate days for two weeks. "Essentials" is a low-fat, sugar-free wheat cereal that is fortified with 8 essential vitamins and minerals to meet all your nutritional requirements. Kendra Jones, a mother of three from Newfoundland, lost 4 pounds and dropped a dress size after 10 days on the "Essentials" diet. "I lost weight on the "Essentials" diet without feeling tired and hungry. I now fit into the jeans I wore in college!" Kendra says. This diet is guaranteed to work!
To get a personalized diet plan and free coupons, visit us at http://totalfoods/essentials/diet_plan.com.
-Which of the following information,if true,would make Total Foods vulnerable to being penalized by the Office of Consumer Affairs?

Accepted Answer

If "Essentials" cereal has a Canadian Food Inspection-approved appetite suppressant, it may be considered a drug, and if this information is not disclosed, Total Foods could be penalized by the Office of Consumer Affairs. A, B, and C are not relevant to whether Total Foods could be penalized by the Office of Consumer Affairs.

Question 10

You are developing a sales message for the range of cell phones manufactured by your company.Which of the following closing lines would be most effective in persuading readers to take action?

Accepted Answer

Option D offers an incentive for customers to take action immediately by stating that the first 100 customers will receive a free 2GB memory card. This creates a sense of urgency and encourages customers to act fast. Option B also offers a free memory card with the purchase but does not have the same urgency as Option D. Option A and Option C do not provide any incentives for customers to take action immediately.

Question 11

Which of the following statements describes a benefit of a product?

Accepted Answer

Option B describes a benefit by highlighting the positive emotions customers will experience while using the product. The other options describe features or details about the product or service, but do not necessarily explain how they will benefit the customer.

Question 12

A product's selling points ________.

Accepted Answer

The answer of A product's selling points ________.
...

Question 13

Please use the information below to answer the following question(s):
You have drafted the following marketing message for publicizing the launch of a new, high-priced variant of a popular pickup truck, "Savannah GT," manufactured by Rockford Motors.
"Rockford Motors announces the launch of the limited-edition Savannah Gold-a pickup truck that combines the ruggedness of a truck with the comfort of an SUV!
The Savannah Gold is a completely redesigned version of the Savannah GT-America's most trusted pickup for the past two decades. However, with a next-generation V8 engine, 6-speed automatic transmission, in-dash computer, and advanced GPS system, this is not the truck that your dad drove. The Savannah Gold comes with advanced safety features like ABS, front- and side-airbags, reverse sensors, and LED fog lamps. The interiors, with a high-tech audio system, heated seats, and a wood finish dash and trims, offer car-like comforts. This stunner comes in two stylish metallic shades, with a distinctive chrome-coloured front grille, alloy wheels, and a special limited-edition logo at the back. The body of the truck is crafted from a light polyfibre material that improves fuel economy by at least 10 percent. Only 1000 Savannah Gold trucks will ever be produced.
To test-drive the Savannah Gold, call us at 1-800-333-543, or visit our website at
rockfordmotors/savannah-gold.com for a virtual drive."
The company anticipates potential customers will raise objections to the relatively high price of the product and wants to ensure that the marketing message addresses the issue sensitively.
-The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

Accepted Answer

The answer of Please use the information below to answer...

Question 14

The type of marketing in which companies initiate,facilitate,and participate in conversations happening in a networked community of customers,journalists,bloggers,and other interested parties is referred to as ________ marketing.

Accepted Answer

The definition given is a clear description of conversation marketing, which is focused on engaging in conversations and building relationships with customers and other interested parties within a networked community. While some elements of stealth or simulated marketing may be present, the focus is on authentic communication and engagement rather than deception or manipulation. Network marketing may refer to a broader range of strategies focused on building and leveraging networks, but it does not necessarily emphasize conversation and community-building in the same way.

Question 15

According to the federal Office of Consumer Affairs,________.

Accepted Answer

The federal Office of Consumer Affairs considers failing to include important information as deceptive marketing practices. It is important for businesses to provide accurate and complete information to consumers in order to avoid misleading them.

Question 16

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?

Accepted Answer

When making a claim about a product, there must be scientific evidence to support that claim. This is required to maintain high ethical and legal standards in developing persuasive business, marketing, and sales messages. The other choices either suggest unethical behavior or incorrect information about regulations.

Question 17

Please use the information below to answer the following question(s):
Consider the following marketing message for a new breakfast cereal, "Essentials" manufactured by Total Foods, which claims to help consumers rapidly lose weight when used as part of a particular diet plan.
Do you want to get in shape before summer without starving yourself and without giving up your favorite foods? The "Essentials" cereal diet from Total Foods will help you do just that.
All you need to do to lose those pounds is to have one bowl of "Essentials" whole-grains cereal with a small bowl of fruit for dinner on alternate days for two weeks. "Essentials" is a low-fat, sugar-free wheat cereal that is fortified with 8 essential vitamins and minerals to meet all your nutritional requirements. Kendra Jones, a mother of three from Newfoundland, lost 4 pounds and dropped a dress size after 10 days on the "Essentials" diet. "I lost weight on the "Essentials" diet without feeling tired and hungry. I now fit into the jeans I wore in college!" Kendra says. This diet is guaranteed to work!
To get a personalized diet plan and free coupons, visit us at http://totalfoods/essentials/diet_plan.com.
-Keeping in mind the Office of Customer Affairs regulations,which of the following statements must be added to the message to best support the claim made in the message?

Accepted Answer

According to the Office of Customer Affairs regulations, any claim made in an advertisement must be supported by a reasonable basis. Choice C provides additional support for the claim that the "Essentials" diet works by citing the positive experiences of a majority of people who tried it.

Question 18

Please use the information below to answer the following question(s):
You have drafted the following marketing message for publicizing the launch of a new, high-priced variant of a popular pickup truck, "Savannah GT," manufactured by Rockford Motors.
"Rockford Motors announces the launch of the limited-edition Savannah Gold-a pickup truck that combines the ruggedness of a truck with the comfort of an SUV!
The Savannah Gold is a completely redesigned version of the Savannah GT-America's most trusted pickup for the past two decades. However, with a next-generation V8 engine, 6-speed automatic transmission, in-dash computer, and advanced GPS system, this is not the truck that your dad drove. The Savannah Gold comes with advanced safety features like ABS, front- and side-airbags, reverse sensors, and LED fog lamps. The interiors, with a high-tech audio system, heated seats, and a wood finish dash and trims, offer car-like comforts. This stunner comes in two stylish metallic shades, with a distinctive chrome-coloured front grille, alloy wheels, and a special limited-edition logo at the back. The body of the truck is crafted from a light polyfibre material that improves fuel economy by at least 10 percent. Only 1000 Savannah Gold trucks will ever be produced.
To test-drive the Savannah Gold, call us at 1-800-333-543, or visit our website at
rockfordmotors/savannah-gold.com for a virtual drive."
The company anticipates potential customers will raise objections to the relatively high price of the product and wants to ensure that the marketing message addresses the issue sensitively.
-The company has decided to treat the premium price of the Savannah Gold as a selling point of the product and would like to highlight it in the marketing message.Which of the following lines would best serve this purpose? Where would you place the line in the marketing message?

Accepted Answer

Option D is the best choice as it clearly highlights the premium nature of the Savannah Gold pickup truck right at the beginning of the message, which sets the tone for the rest of the marketing message. The company has decided to treat the premium price of the Savannah Gold as a selling point of the product and option D highlights this effectively. Option A is not the best choice as it is too flashy and might come across as insensitive to potential customers who have concerns about the price. Option B is not the best choice because it contradicts the premium nature of the product. Option C is not the best choice as it might come across as defensive and might not effectively communicate the value of the product.

Question 19

When writing promotional messages for social media,you should NOT ________.

Accepted Answer

Relying largely on the news media to distribute the message may not be effective for social media promotion as it is important to engage directly with the community and target audience. The other options, such as using conversational style and initiating conversations within the community, are important strategies for effective social media promotion. Using automated tools to listen to online conversations can also be helpful in understanding the community's interests and needs.

Question 20

The price of a product can be a particularly tricky issue in any promotional message.You should always ________.

Accepted Answer

It is important to prepare your audience for the price by highlighting the benefits and value of the product before revealing the price. This can help minimize sticker shock and create a more positive perception of the product's value. Downplaying or avoiding mentioning the price can also create mistrust with customers who want transparency in their purchasing decisions. Using words such as "luxurious" or "economical" to characterize the price can also backfire if the audience perceives the product as overpriced or low-quality.

Quiz 9: Writing Persuasive Messages