You are in the market for a new car and think you would like to own a Saab. According to research reported by Richard Nisbett and his associates, which of the following would be most likely to influence your decision?
A) Television commercials for Saab that are both informative and emotionally appealing
B) Print ads for Saab that are primarily informative
C) Hearing about the huge repair bills a neighbor's sister had on her Saab
D) A high ranking made by Consumer Reports based on a sample of 75,000 miles of testing

Question

Quizplus · Accepted Answer

Hearing about a personal anecdote, such as a neighbor's sister having huge repair bills, tends to have a stronger influence on decision-making due to the vividness and relatability of personal stories, as opposed to statistical or impersonal information.

You Are in the Market for a New Car and Think